Example: purchasing a new toothbrush.
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But no!
First I encountered the flimsy store brand toothbrushes. Nah, I thought; I can do better. Then I looked over at the highly overpriced multicolored gel-handled toothbrushes with several dentists' stars of approval.
Meh... I didn't want to pay $20 for a mere toothbrush. I have student loans.
I scanned the rows of bristled plastic sticks and pondered what my options were.
There were the clever double-packs; I mean, brushing your teeth is a lifelong commitment. But what if you don't like that type of toothbrush in the pack, and you're stuck with a second miserable toothbrush once you're through with the first?






